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MAVERICK’s COVE is an independent publication channel launched in late summer (end of August 2024) as brainchild by Cpt. JayR (owner/founder of Corp. Digit PaxMentis (Publishing)).
Why?
We require an innovative platform—a Creative Conscious Lab (Think Tank) that functions as a "Think-to-Do Tank." This platform supports sustainable practices, fosters community engagement, and encourages conscious decision-making in the fashion industry and healthcare sector.
With MAVERICK's COVE, we aim to generate a knowledge base that serves as an unbiased content landscape for the public.
How It Started?
MAVERICK's COVE originated from a desire to challenge the status quo of fast fashion and provide a collaborative space for exploring sustainable ideas.
What It Is About?
MAVERICK's COVE is an experimental yet down-to-earth lab where creativity and sustainability intersect. Our goal is to simplify life and create a healthy work-life balance, specifically focusing on mental health. This is driven by mindfulness practices, as promoted by the eco-friendly positive brand PoM - Peace of Mind™.
For whom?
MAVERICK's COVE targets consumers, employees inside (and outside) the fashion and textile industries, and B2B players within these globalized sectors. It serves as a hub for testing new ideas and promoting mindfulness in consumption, with a clear focus on developing practical solutions rather than merely creating "fancy papers."
Through collaborative projects, open discussions, and knowledge sharing, Maverick's Cove empowers individuals and communities to rethink their approach to fashion and fast consumption.
Pre-thinking and re-thinking will go hand in hand here to generate meaningful knowledge—not merely for the sake of being "progressive," "hip," or "cool." Even "old-fashioned" or "lost knowledge of the past" may be reintegrated.
We aim to avoid the pitfalls often encountered in high-level think tanks, where pre-thinking can lead to an overly sophisticated discourse, laden with intellectual elitism. We prefer practical approaches that cater to the everyday needs of "normal people," rather than satisfying an intellectual elite often disconnected from daily life.
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